For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.
The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes).
Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.
Mark A. Lockwood is a family man dedicated to life and all it has to offer. Dreams become reality when foundations are laid correctly. His fascination started back when ZX Spectrum computers could be hooked up to the internet and a huge world of knowledge was presented.
Since then Mark has worked both in the USA and UK on internet projects. Appearing on a regular TV slot to talk about marketing on the internet for businesses and appearing and hosting several internet marketing events.
Always approachable and always able to help if he can.
Improved Internet Marketing is a total immersed website design and search engine optimization company. Our goal is to help our customers achieve the highest results possible across all elements of their online presence.