Woman Surfing Internet on mobile phone

Will Mobile-First Indexing Affect You?

Mobile-First Indexing The new buzz word or in this instance, three words as the case may be, around the Internet savvy is Google's "Mobile-First Indexing".  You may have heard someone drop the term in passing or just caught a glimpse of it in the paper. The question on everyone's lips "is does it affect me and if so how?" For…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal linking defies Google’s original intention…
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