Strategic Use of Images in Search Engine Optimization

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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

Mark A. Lockwood is a family man dedicated to life and all it has to offer. Dreams become reality when foundations are laid correctly. His fascination started back when ZX Spectrum computers could be hooked up to the internet and a huge world of knowledge was presented. Since then Mark has worked both in the USA and UK on internet projects. Appearing on a regular TV slot to talk about marketing on the internet for businesses and appearing and hosting several internet marketing events. Always approachable and always able to help if he can.

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