360 Pure Vision
Our request was to have a site built from the ground up. It must be different in design and be versatile to our needs. We wanted to stand out above all others within our field as being different yet progressive.
We also had to maintain a fine balance between modern and classical. Our users are from a vast age range so we could not aim at just one demographic. I think the balance we have achieved is admirable.
The goal over the next several months now is to climb the search engines and to brand our product.