Generic or Brand Name Domain?

Generic or Brand Name Domain?

So many people think that a generic domain name is a must have. So you want to sell a brand of televisions’. TV.com is not going to work very well neither would telivisions.com. The reason being is people generally search for a particular brand. Sony, Hitachi or Whitehouse, to name but a few. So a potential customer is going to search for: Sony, Hitachi or other brand by name. Also generic domain names can cost thousands of dollars to acquire.

You have to think about your prtential market and customers within that market segment. Place yourself in their shoes, what would they use as a term for searching in a web browser. Ask your friends what they would use, this way you build up a list of potential keywords. Which we will talk about under Keywords.

Personally I feel that it is important for your domain name to match your brand name. What ever name you use to advertise your product is the domain name you need. Your customers will search for your product name long before any obscure domain name.